GroundWork, University of Ghana

March 2018 – Report Release, Accra, Ghana

Women of reproductive age, particularly during pregnancy and lactation, have increased nutrient needs and are therefore more vulnerable to nutritional deficiencies. In Ghana, despite two decades of sustained economic growth and reductions in some forms of malnutrition, progress on eliminating micronutrient deficiency has been slow. The “Affordable Nutritious Foods for Women” (ANF4W) program thus aimed to increase the local supply of and demand for affordable nutritious foods for women of reproductive age in developing countries. The ANF4W evaluation included two cross‐sectional surveys, and this report presents the situation after a 6 months branded and unbranded marketing campaign, which followed the product launch in March 2017.

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